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Today, press releases can do much more than simply get your business name in the paper. They also improve search engine optimization for your website, create backlinks and drive traffic to your online storefront. Of course, that's assuming that you write a good press release. Read More

Death and taxes may be inevitable, but for small business owners they can also be equally scary.

Scammers work overtime to turn this yearly ritual into a nightmare for entrepreneurs and mom-and-pop shops. Crooks have caught on to the fact that big money and a whole lot of personal information po Read More

This post will help you to use heat maps to create a better user experience, make money with your website and also help your SEO. Read More

At work, situations often get personal despite everyone's best efforts to keep their interactions on a professional level. Things can take a bad turn and eventually, your small business will suffer.

People chalk up abrasive attitudes and snippy behavior to the pressures of the job (or a lack of Read More

Losing a customer or failing to meet his or her expectations can be scary. It’s important to remember, though, that you haven’t lost them yet. Research has shown that if you resolve a complaint in the customer’s favor they will do business with you again 70% of the time. The trick is reaching out a Read More

While it’s true that SEO is a long term process and you aren’t going to see an immediate ROI, that doesn’t mean that there is no way track the success of the campaign. Throughout the duration of the campaign, it’s important to check on your Analytics to make sure that things are trending ... Read More

Writing great content is only half the battle. You also have to right great content that gets your audience interested and invested in your brand. It doesn’t matter how well-written or researched a piece of content is if it doesn’t interest your target audience; this is about them and their needs. Read More

Did you know that it costs about $200,000 to promote a #trend on Twitter for 24-hours? Twitter is a micro-blogging and real-time communication network ... Read More

Strategy and Tactics, often confused by people. What's the difference between them, and how their clarification can bring better results? See, how! Read More

The ultimate compliment that any entrepreneur can get is that they can “see around corners.” This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrar Read More