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Getting people to the bottom of the page is as much about your skill with presentation as it is about your gift for writing. To put it simply, your content needs to be easy to read as well as artfully worded.We call this readability. This article details what you can do about it. Read More

“Change is the law of life. And those who look only to the past or present are certain to miss the future.” — John F. Kennedy Read More

A is for Accuracy 

PR is all about reputation. The reputation of you, your client and the consultancy you work for. Read More

Here’s some advice from Google on how to better your chances of getting your business seen in search results. Read More

Online reputation. It’s tough to earn, but easy to lose. In this digital age, every company has a well though-out web strategy. But, how many of them actually care whether such strategies are making their brand identity shine in the web-space. Read More

Social media can be a major contributor of traffic to your hotel’s website and has the ability to take your company to the next level. Read More

Really. Thanks so much for coming. I am so glad that you agreed to meet with me. Big Hug. I promise to keep this short and sweet. Because I love you, I have to share with you this teeny tiny small shortcoming that is really costing you. We have all been talking about it and know that you woul Read More

Analytics is driving the business strategies and when we think of people who are working on these analytics, we think of Data Scientists or Data Analysts. Read More

Our buyers exist and survive in a big world, the world of commerce. Sellers who sell to help buyers win in their entire commerce system go further, and drive more sales and dependent relationships with those buyers. Read More

Negative programming can keep you from getting what you want in life. How much good things have you been pushing away and how can you stop that? Read More