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If you have ever visited my home state of New Jersey there is a chance that the visit left you with one of two impressions. You may believe it lives up to its dubious name, “the armpit of America” or, alternatively, you may have concluded that good ‘ol NJ is quite a beautiful state. How is it possi Read More

Many people believe that setting up a business online is the hardest part, what they don’t realize is how difficult it can be to keep their business competitive once they are up and running. Today we’ll look closely at follow up. I will cover three major areas where follow up and follow through wi Read More

It’s a tough world out there. Customers are demanding more. Competition is keen – sometimes from unexpected places. Your business must work harder and smarter to improve profits. And on top of it all, there always seem to be new taxes and regulations to deal with.

Sometimes however (not that thi Read More

Conversion rate optimization software helps automate processes and make sense of data as marketers work to maximize the value of their site traffic. Read More

Let's face it: Google+ isn't going anywhere anytime soon, so we might as well buckle down and learn how to rock it. Great post from Peg Fitzpatrick on the habits of successful Plussers. Read More

Ask an entrepreneur what they see as the best thing about running their own business and you are likely to get similar answers: freedom, autonomy, proving your ideas are better than someone else’s – normally the people you used to work for.

I’d agree with all that. As a business owner I am entir Read More

Influence marketing is at a crossroads. As we know it today, influence marketing is primarily defined by social scoring platforms like Klout, Kred and PeerIndex.

However, while these platforms are decent starting points for brands looking to identify influencers, they don’t really go deep enough Read More

Many businesses are presented with work opportunities that aren't a good fit. Rather than saying Yes all the time anyways, try saying No more often. You'll be surprised what happens. Read More

An array of new video messaging tools are available to businesses including Vine, Tout and Viddy. Different apps have sightly different features and may only be available on certain devices and be more useful on some social media platforms than others. All offer you an unprecedented way to use brie Read More

A new free social media management tool lets marketers dig up data about any Twitter account, allowing for a significant increase in retweets. @Hubspot @DanZarrella #socialmedia Read More