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Your brand is that unique message telling who you are and what you do. It’s your business identity and should be the same everywhere you have your business name – your website, Facebook and Twitter pages, business card, billboards, etc.

No, your brand is not just about your logo or business slog Read More

Interesting take on the current marketing strategies used as outlined in the video.

I do think marketing has taken perhaps a wrong turn and find it interesting Adobe have picked up on that and their campaign in my opinion is a good one. Read More

Wouldn't it be cool to know in advance if a prospective client, product, or service will continue to motivate you over a long period of time? Here's a tool to help you do that. Read More

Women may have certain genetic wiring that makes them better entrepreneurs and small business owners. They have certain characteristics that help them succeed in running a business. Read More

Start-up accelerator programs are popping up all over the country offering industry-focused programs and support for a variety of business owners. Although traditionally focused on high-tech businesses, accelerators now serve a variety of entrepreneurial needs, including those of women. Here are so Read More

One of the questions that gets asked quite a bit, especially as thoughts turn toward the future, is this: “Will I have enough to retire?” Here’s how you can check to see if you are on track for retirement. Read More

As a curator, one of my favorite things to do is uncovering pearls from bloggers whose names we rarely see splashed across the front page of major media outlets. In the last few months, I have found so many of those pearls that I could write a book! Looking for some new bloggers to follow? Let me i Read More

Actually the first question you should ask isn’t how to get Twitter followers, but why do you need them in the first place? You don’t want to be one of those people who say “Everybody is doing it, so I do too” and you start looking for different ways to get followers without a clear idea why do you Read More

Are no-shows killing your small business? We have 4 great ideas for you to try, plus affordable appointment reminder software to help minimize this problem. Read More

By Joy Mali

Maintaining a healthy financial life can be quite challenging for the young and old alike. However, based on a study published in the January 2013 issue of the journal Economic Inquiry, younger people are not only taking on comparatively more credit card debt than their elders, but t Read More