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Part two to my interview with Justin Germino about running a giveaway. Anyone that is looking to run a giveaway correctly needs to read this post! Read More

In some cases SMBs should consider using personal health insurance plans for their employee benefits. Read More

Is President Obama taking lessons from the Putin PR playbook? The Premier of Russia is notorious for ludicrous photo ops and a clumsy PR strategy that includes releasing Marlboro-man style photos of himself to the media. Read More

B2B marketing groups spending a lot of money on acquiring new customers may be missing the strategy that makes the bigger impact on the company's bottom line. Read More

The mythical Social Media Manager Lone Ranger, working on his own, busy managing the content of multiple clients, keeping one eye on the numbers for instant ROI, another on incoming Tweets, responding to customers while creating and gathering content — is that the best way to do it? The team approa Read More

Finally! No more getting stuck on Pinterest for way too long! For some reason every time I visit Pinterest I can pin for hours without noticing the time passing by.

You may be interested in Pinterest for business, but are worried that it can waste your time?

Did you know t Read More

There is a word out there that is so dangerous and so destructive, that it will be impossible to create kinder workplaces as long as it is allowed to exist. It's time to make this word extinct, starting today. Read More

Believe it or not when people lose their rankings in Google there is a reason for it. Don't panic because it could be a quick fix. Read More

Business owners and managers are faced with decisions every day. Understanding their business, employees, customers, vendors and peers are just part of the equation. Leaders need to find the right formula of attributes for success or risk being impotent with regards to growth and viability. Read More

Banks and other businesses have long been outsourcing some of their IT operations in order to save time and money. One of the problems with outsourcing IT, though, is that it can make your business vulnerable. If you are a financial institution or other business that specializes in sensitive inform Read More