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Nonprofit marketing got a lot more complicated over the past decade as we evolved from Web 1.0 (internet) to 2.0 (social media) to 3.0 (mobile). Too many nonprofits still view the technology as largely disruptive, and potentially unnecessary [is someone in your organization still calling this a ‘fa Read More

Encouraging, not berating, helps your staff blossom and your company grow. These tips will help you be a better encourager in your small business. Read More

The year 2012 has almost ended and now it is going to be 2013. A lot has happened in the entire SEO industry this year with all the dances and updates of Google. Read More

This article is intended to be a guide to Social Media and everything that Social Media encompasses including blogs, social networks and forums etc. Read More

Content Marketing is one of those marketing branches that requires a lot of personal information of the customer, or the market in which you are about to work. It’s not yet another marketing strategy that can improve your product or website image in public. Read More

Year after year, cities across America continue to surprise us with new, innovative, and downright awesome businesses. This year we've already brought you the coolest new businesses in Philadelphia, Chicago, and San Francisco, and now we've gone nationwide, finding the hottest restaurants, boutique Read More

Building a company of 50 virtual employees across nine different countries has been a huge challenge. From day one, my team and I decided that Staff.com was going to be chiefly a virtual company. We believed that this model was the future of work, and building our company any other way would counte Read More

Campaigns going viral or word of mouth marketing is every marketer’s big dream because over the last few years marketing has moved considerably from push to pull marketing. Today the customer is in control and they rely on each other, rather than taglines on your next advertisement. Read More

In this episode of the Ms. Ileane Speaks Podcast I talk about how you can get more blog traffic by paying attention to the information found in Google Analytics. Read More

If you don’t think about taxes until your company starts earning revenue, you’ve waited too long. While the IRS may not be especially interested in your company until you’ve been funded and have some capital, you need to think about taxes from the outset — to avoid tax trouble down the line, and to Read More