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Twitter is a very important tool for small businesses, because it helps you with sales, marketing, promotion, customer service, and competitive intelligence. Read More

For a lot of people who are having trouble finding a job, starting a business may be a smart choice for keeping your skills sharp, staying involved in your industry, and possibly even launching a new career. But starting a new business can be a full-time job in itself. As someone who has started hi Read More

Do you own a travel or tourism-related business? Then I sure hope you’re considering Baby Boomers in your marketing plans. Speaking as a Boomer myself, I know this generation loves to travel. The recession may have caused Boomers to cut back on spending in some ways, but when it comes to travel, it Read More

Have you often longed for a .COM Web address that’s already being used by someone else? With a new era in domain names on its way, there’ll be new opportunities for registering the address you desire with an important new extension: .WEB. Thanks to new procedures enacted by ICANN, the governing bod Read More

Small businesses are still struggling to obtain the financing they need, and the challenges of finding capital are restricting their opportunities to grow and to hire new employees, reports a study by Pepperdine University’s Graziadio School of Business and Management together with Dun & Bradstreet Read More

If your small business is trying to market to business decision-makers, especially at the C-level, you need to develop a mobile strategy. A recent survey by Doremus and the Financial Times, reported in MediaPost, found that nearly half of executives surveyed “use many apps” on their smartphones and Read More

LinkedIn can be an important part of your business, whether you’re in a B2B (business-to-business) or B2C (business-to-consumer) operation. We cover three ways you can use the professional network in your own business. Read More

Starting a business can be tough, which is why you need to work with people you can trust, starting with your accountant. The person counting and handling your money needs to be one of your most trustworthy employees and contacts. But you need other people you can trust and rely on as well. Here ar Read More

When you’re looking for a web marketing partner, it’s important that you pick someone who actually knows what they’re doing. There are a lot of people out there calling themselves web marketing experts, when in actuality, they have very little social media experience at all. Read More

Unassigned workspace is a rapidly growing concept in which employees don’t have permanent offices, workstations or even desks, but simply come in to work and sit wherever space is available. Also called hoteling or nonterritorial space, the concept saves you on construction, office furnishings and Read More