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U.S. consumers are more likely than consumers in other nations to shop online—and increasingly, they’re using mobile devices to shop online, according to the recently released Global Online Shopper Report, conducted by WorldPay and reported in Internet Retailer.
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It’s long been the stereotype that women are more “social” than men—in the offline world, they’re typically the ones who plan social events, keep family connections going and love to chat. Apparently, when it comes to the online world, women are even more social, according to a new study by Nielsen Read More

You may have heard of cross-training in regard to fitness, but do you know what cross-training can do for your business? When it comes to employees, cross-training simply means training your team to do more than one job. Cross-training has many benefits, both for you and your employees. Here are a Read More

Do you despair over the high percentage of ecommerce shopping carts that go abandoned on your site? You might be worrying unnecessarily. Website conversion company SeeWhy reported that the shopping cart abandonment rate rose in 2011 (as it has for the past three years) and predicts this trend will Read More

Small business owners in a hurry for funding are increasingly reluctant to apply to banks for financing for their small businesses, the Merchant Cash and Capital Small Business Finance Survey found. According to the study, many small businesses are not bothering to apply for financing from traditio Read More

We’re hearing a lot about mobile marketing these days, with the proliferation of smartphones and tablets. But while most of the talk is about consumers and their changing shopping habits, it’s equally important for BtoB marketers to realize their customers’ behavior is changing, too.
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Is your small business using mobile marketing yet? In celebration of National Small Business Month, Web.com today announced the results of its Small Business Mobile Survey. The study found that while 69 percent of small businesses consider mobile marketing crucial to their growth in the next five y Read More

Mother’s Day is coming up May 13, and the 86.5 percent of consumers who are celebrating the day will be shelling out more money than they have in the past few years, reports NRF’s 2012 Mother’s Day consumer spending survey conducted by BIGinsight.
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Are you struggling with the high cost of health insurance in your business? It seems like every year, premiums go up without fail. Fortunately, there is one way to decrease your costs that could also increase your team’s productivity, satisfaction and happiness: offering wellness programs and incen Read More

The rapid growth of mobile shopping, which we first saw in earnest over the 2011 holiday shopping season, is continuing to gather steam. A recent survey from new Deloitte, reported in MarketingDaily, asked consumers about their shopping preferences and found some valuable insights for retailers.
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