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I recently watched the movie “We Bought A Zoo.” If you haven’t seen it, I highly recommend it. It’s a very sweet and family-friendly movie. What you might not know is that this movie pretty much tells the story of every small business owner. It is a true story about a man named Benjamin Mee, who bo Read More

Should you share office space with another small business? While startup companies and have long shared office space in business incubators, and freelancers often rent desks in co-working spaces, the Wall Street Journal recently took a look at the growing trend of two, three or even five establishe Read More

Consumers still care about buying environmentally friendly products and services, but they’re skeptical about companies’ environmental claims and reluctant to spend money on green products in today’s tight economy. The 2012 Cone Green Gap Trend Tracker found that just 44 percent of respondents thin Read More

Do you think your small business is at a disadvantage compared to big, national companies when it comes to getting “likes” on Facebook? Well, think again. A new study conducted by Constant Contact and Chadwick Martin Bailey found that consumers are more likely to opt in to receive communications fr Read More

Last week Jodi Craft, Product Director at Web.com, was part of a mobile marketing presentation and panel discussion at the International Association of Culinary Professionals Conference in NYC. Here is the presentation that will be useful for restaurant professionals and other small business who ar Read More

The restaurant industry struggled through a tough few years as the Great Recession slashed consumers’ spending on eating out. But the latest data from the National Restaurant Association and other industry trend-trackers indicate the industry may finally be out of the woods.
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While not a big sports fan, I watch a good bit of sports with my Dad and have watched the final day of the Masters with him over the past few years. I tend to find golf rather slow-paced, but the last day of a tournament is often riveting. This was certainly the case with last night’s epic playoff Read More

Are you marketing to luxury customers? Then you’ll want to know the results of the latest American Express Business Insights survey. The study of what luxury consumers are doing and spending had some surprising results. Here’s some of what American Express found:
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You’ve undoubtedly hear the saying, “Nothing is certain but death and taxes,” but this year, even taxes aren’t so certain. Without Congressional action, the tax cuts that were adopted during the Bush administration are set to expire at the end of the year, USA Today recently reported. But with a pr Read More

Are you using employee benefits as “bait” to lure, land and retain workers in your small business? After a few years in which employers downsized benefits to cut costs, Metlife’s 10th annual Study of Employee Benefits Trends found that more and more employers are realizing that benefits are more im Read More