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How much personal information do you ask your customers to provide before they can buy from you, download information from your website or receive a newsletter or other information from you? For many consumers, it’s too much, according to a recent survey by LoyaltyOne reported in HubSpot.
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I posted on this site on Monday about some holiday shopping trends that small retailers should know about–among them the increasing popularity of online shopping, social shopping and mobile shopping. Today, I’ve got more to say on all of these trends—because when it comes to holiday retail help, yo Read More

Did you participate in National Small Business Week this past year? The Small Business Administration hosts Small Business Week every spring; this past year’s was one of the most successful ever. But the SBA is already getting ready for the 2012 National Small Business Week, which will be held May Read More

Does your small business sell products online? If you don’t have an ecommerce site, you might need to rethink that, because Internet Retailer reports that more than one-third (36 percent) of all holiday shopping tasks, including checking prices, researching products and making purchases, will take Read More

Is your business marketing to young adults? If not, maybe it’s time to start. Why? Because the Millennials (sometimes called Generation Y or Echo Boomers) is bigger than the Baby Boom generation was. For anyone who knows what kind of spending power the Baby Boomers had (and continue to have), the r Read More

There’s some good news about holiday retail sales this year. A new survey by Manta, an online community for small businesses, of some 1,000 small retailers found that nearly half (49 percent) are more optimistic about holiday sales this year compared to 2010.
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Social media is continuing to grow in importance in businesses’ marketing campaigns, reports the 2011 Chief Marketer Social Marketing Survey. Nearly three-fourths (73 percent) of respondents say their companies now use social media in their marketing campaigns, up from 64 percent who said so last y Read More

Are you selling business to business? Then you’ll be interested to hear some insights from the latest Enterprise Council on Small Business (ECSB) Executive Roundtable events.
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Does your small business have a Facebook page? If so, new findings of a study by ExactTarget, Subscribers, Fans and Followers: The Meaning of Like, has some interesting info about what users expect when they “like” your business on Facebook—and why they may not “like” you.
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The U.S. Small Business Administration (SBA) has concluded its 2011 fiscal year with the highest loan volume ever in the agency’s history. SBA Administrator Karen Mills said the loan growth continued a trend started in 2009 and that SBA-backed lending has reached pre-recession levels.
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