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“When writing copy, assume that your product is the last thing on your reader’s mind.” Bob Bly shares that great insight in his Bob Bly’s Secrets of Successful Business-to-Business Direct Marketing special report. Read More

He is, for many, the entrepreneur’s entrepreneur.
Beginning his career as a magazine publisher at the age of 16, he eventually founded a mail-order record business, later to become a chain of record stores.
His business ventures have since expanded into airlines, mobile communications and eventu Read More

SEO can be hard to understand, even for experienced marketers.

For one, there is precious little information available on how1 search engines actually rank pages. Nearly two decades after its birth, the Google ranking algorithm is still largely a mystery. If we do know anything about it, it’s mo Read More

If you want outsourcing to help bring your business more cash flow, organization, and efficiency, you will need to avoid these 6 actions like the plague. Read More

Irrespective of your thoughts on whether or not Brexit is good or bad, the fact is that the UK will soon be making its negotiations to leave the EU. Read More

Select International is starting a new blog series called Friday Leadership. To kick off the series, we interviewed a Human Resources Executive about the challenges HR is facing today. Read More

The emergence of cloud computing has changed the way organizations and people buy and use IT services.

Cloud-based HR software is technologically focused, but the impact it has on the business and the people using it is profound. While some companies have not integrated with the cloud due to fea Read More

"Critical feedback" is important information. It tells us that what we are doing is not working and that we need to change our approach. It is important, however, that it is not seen as an insult. Read More

Business owners can’t teach everything necessary to run a growing company. We turn to the outside for experienced employees who can bring what they learned elsewhere to our team.In many cases, we are looking for someone who has performed at the next level and can help the company grow into what the Read More

You are in college and it is the summer. You decide to paint houses to make a little pocket money. A neighbor of yours is interested. You look at his house and then figure out the cost of the paint will be $500. Would you charge him $500 to paint the house? Please say no. The answer is no. Learn ho Read More