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If you’re a restaurant looking to get more diners, but haven’t tried using a text-based marketing strategy, you and your customers are missing out. An incredible 98% of all SMS messages (and MMS messages) are opened, boasting higher open rates than email marketing. If email blasts aren’t giving you Read More

Google Analytics can tell you what content visitors like, and which they don't. Learn how to use it to better tailor your blog content. Read More

Becoming an entrepreneur doesn't have to be an overnight event. Ease into it while still working your day job, and you'll keep your financial stability a bit longer. Read More

We've all encountered sales robots. They cold call and read off scripts. Here's what not to do when it comes to selling your products or services. Read More

It almost seems surreal that I am sitting at my keyboard writing this blog, knowing that it most likely will end up in the seemingly endless PRISM database. But I don’t need to worry, I can trust the government, right? Read More

Here's a recap of a Boston restaurant study that investigates Yelp review fraud. It describes the types of reviews, reviewers & other patterns that trigger Yelp's review filter. Read More

When the economy is slow and big business is experiencing ongoing pressures from globalization and other factors, entrepreneurs and new businesses are the fuel which keeps the economy chugging along. Small business is the critical element in energizing (or re-energizing) the nation’s economy, yet a Read More

Let’s face it, not everyone will share your enthusiasm about certain things in life. Not everyone you meet will have the ‘get up and go’ drive and attitude that you have. Not everyone will have ‘ambitions and dreams’. And sometimes trying to stay positive whilst being around negative people can Read More

No ... Freakin' ... Way ...

Google has declared the news-hawking paper boy illegal—at least if you're planning to stay on their good side in the optimization and influency marketing race. Read More

Intuit QuickBooks essentially “owns” the accounting/bookkeeping software market in the US, having an enormous share of distribution and millions of users. Even with the emergence of new web-based and SaaS solutions designed to address the needs of small business bookkeeping, the visibility and mom Read More