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Lead gen and B2B companies are a “one stop shop” of sorts. It’s our job to get in touch with qualified vendors within over 100 different product/service categories.

The big question here is: how do you pair a team of PPC experts to manage such a vast portfolio of B2B categories?

Well, here’s Read More

Media integration can make your real-time marketing efforts much more impactful (hello, Oreo). The key is to hit 3 benchmarks with your media integration strategy. Read More

One area that is often ignored or not maximized in the effort of driving revenue is sales performance management. I sat down for an interview with Nick Stein, of Salesforce.com to discuss the opportunity and tools they provide to leverage sales performance management, and integrate it into your da Read More

While social networks can be great places to engage customers, many brands still haven't found their footing on Facebook, Twitter, and the like. Producing meaningful content that customers want to share poses a perennial problem. What's more, the social networks aren't waiting for any brand to catc Read More

Do you know what the bounce rate is on your blog? Do you keep tabs of those types of statistics? Do you even know what bounce rate means? Read More

Brickflow is a new hashtag-based visual storytelling platform for bloggers and journalists interested in creating curated social media slideshows quickly and effortlessly. Read More

The claim that social media will drive more customers to your business than search, email or other marketing channels has once again been exposed as a myth. Or has it? Here are six good insights from a recent study, with actionable steps to help you improve your marketing efforts. Read More

As an entrepreneur, you inevitably go through some periods where money is tight. If things work out, you later get to a stage where you start to wonder what you should do with all your money. Read More

Today's consumer companies like Amazon and Netflix are using the power of predictive analytics to anticipate their customers' behaviors and needs. Check out our latest infographic to learn more about how these companies are making smarter recommendations for their audiences. Read More

Everyone wants viral content.

It’s news.

Big News!

The sort of thing that makes headlines.

But how do you get viral content?

What’s the big secret?

There isn’t just one secret – there are 23. Read More