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What is branding? An explanation of the terms logo, wordmark, logotype, brand identity and brand. How the terms are related and distinct. Read More

Writing a business plan can be quite daunting simply because of how much information investors want. This article gives a general overview of what items you will need to include in your business plan. Read More

If you’re a small business owner, you can now access some very important information on the way to your office. With your smartphone you now have visibility into your company’s finances, access to important documents, communicating internally or externally, and the ability to track your customer su Read More

Starting an online business is easy; it is the maintenance that often gets tough. Business owners usually find themselves in a slump sooner or later and it feels like a struggle to keep going. Read More

When it comes to maintaining your business’ accounting records, you may choose to outsource these duties to an accountancy firm instead of hiring an in-house certified accountant or bookkeeper. Read More

As a first-time author, you're in one of the highest risk categories, especially if you are trying to publish a large book. This article approaches publishing through fundamental business principles such as minimal viable product and pivoting. Two strategies you can leverage for first-time success Read More

A brand is a claim of distinction, supported by the evidence of performance.This piece highlights how important it is to satisfy the customer wholeheartedly. Brands are built by customers, only them can bring it down. Let's see some of the mistakes we do that kill our businesses. Read More

LinkedIn has been around for quite a while, but many professionals only turn to it when it's time for a new job or when they need to make a new hire. But did you know it can be used for so much more? Read More

Co-citation is also known as citation SEO, co-citation analysis, co-citation SEO, SEO co-citation or any combination of those words. It all means the same thing.

Now to define it! Let’s use the example of a business that sells products for cats. Your website is all about cats—information about Read More

When gasoline prices rise, companies need to adjust their transportation habits. Here are some tips for your company drivers. Read More