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This one is personal. I knew what the full title of this post would be only a few hours after I brought the puppy back to the breeder. Find out what a puppy has to do with a franchise business by reading this post. Read More

By Karol K

Since client acquisition is a challenge all small businesses have to face, I’ve decided to write this post and list some “promotional methods on a budget.”

Therefore, I won’t be focusing on paid promotions, various kinds of advertising, hiring marketing consultants, and so on. This Read More

Do you have trouble keeping up with your email marketing goals? Change that this year. In this three-part series, we'll show you how. Read More

Turns out the people behind those big numbers in m-commerce aren’t brokers, yuppies or geeks in Silicon Valley, but… mums. According to an infographic by BabyBump, nearly 70% of surveyed moms (there was almost 1,400 of them!) shop using their mobile devices, and 93% of them spent more time m-shoppi Read More

We all know that every startup is risky. No risk means no reward. Yet every investor has his own “rules of thumb” on what makes a specific startup too high a risk for his investment taste. You need to know these guidelines to set your expectations on funding. Read More

Nowadays, social Media is considered as the most transparent, engaging and interactive form of public relations. It basically assembles the real time content with the beauty of authentic peer-to-peer communication. Read More

We have all been there. The positive prospect pours out confidence. The proposal goes out and we wait for the PO. And we wait a long time. Now there is disappointment and mystery and silence. There is a solution and it's subtle but important. Read More

Being in marketing, I find myself at a few networking events. Yay me. Lately there’s a trend I’m not particularly found of: Being added to email marketing campaigns from my business card. Read More

In this 4 part series, Attorney Lori Williams shares information on how trademarks, copyrights, patents, and Crowdfunding can increase the value of your business. Part 1 of 4: Intellectual Property Basics Read More

With the New Year underway, it’s a great time to check in on the latest health reform developments and check up on your company’s level of preparation.
Accordi… Read More