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Farideh caught my attention with a fun music video about firing a client. I had to learn more about her and so I asked her to be a guest here on Solo Smarts. After many years as a musician who had to invest time and effort into marketing herself, Farideh discovered a love of the marketing itself Read More

While working at home sounds like an ideal lifestyle, the lack of socialization and the overwhelming sense of solitude can be counter-productive. Read More

The entrepreneurs I see are always talking about “disruptive innovation” ideas, but the plans I read are more often linear extensions of a current hot offering, like one more social network with the best of Facebook and Twitter, one more dating site dimension, or another “must-have” accessory for s Read More

Many digital marketers know a lot of details about SEO, but they have trouble with the big picture. Read More

A while ago, someone asked me the following question: If I promote others, especially my competitors, on social media, will it do my brand a disservice? Let me answer with a personal story Read More

Video. Just the word can send shivers down your spine. However, the right video interview can not only position you as an authority, but also build credibility.

How to identify the best guest interview opportunities and prepare yourself to give the best interview ever! Read More

Typos can ruin remarkable content. But mistakes are easy to miss even if you proofread. Use these 8 proofreading tips to make your content error free. Read More

Whether you plan to write fiction or non-fiction, as an aspiring writer you need a solid dose of reality. Read More

Marketing your business online? You may be familiar with e-mail marketing. Luckily, you don't have to do everything manually. Here are 55 tools that you can use. Read More

Let's face it. Bad customer service can really cost your business some money. In this article, Small Biz Trends included an infographic which shows just how important customer service is to a business. Read More