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At this time, businesses use the terms social media and marketing synonymously. Social media has become an integral part of brand promotion, which is to say that crowdfunders must also engage with thriving channels like Twitter, LinkedIn, Facebook, Pinterest, and YouTube. If you want your campaign Read More

Is Social Media Bad For Your Health? That's has been a question I think more and more people have been asking themselves and depending how you look at it, the Read More

More big updates have been announced recently regarding our favorite social media sites. One of the changes which can be the most tedious of changes for social media marketers is when cover/header photo sizes change. And both Facebook and Twitter have introduced changes to these images recently. Read More

I found the LinkedIn article “What’s Keeping CEOs Up At Night: Six Facts That Will Surprise You” to be interesting on its own, but also interesting to consider in light of its similarity to what keeps so many small business owners up at night. Read More

Small businesses are generally limited not just in terms of money but in time, resources and personnel. However, there are a number of digital marketing strategies small businesses can employ to market themselves without breaking the bank. Read More

Teddy Roosevelt used his “bully pulpit” to influence people and focus attention on important issues. Find out how (and why) you should use your own “pulpit” of sorts to lead and reward your team. Read More

I was recently privy to one of the worst branding disasters I’ve ever encountered. The effect on the team launching the product was near catastrophic and hindsight proved just how avoidable it all was. There are a few simple rules to a product launch and I’m hoping that my recent experience can she Read More

Farideh caught my attention with a fun music video about firing a client. I had to learn more about her and so I asked her to be a guest here on Solo Smarts. After many years as a musician who had to invest time and effort into marketing herself, Farideh discovered a love of the marketing itself Read More

While working at home sounds like an ideal lifestyle, the lack of socialization and the overwhelming sense of solitude can be counter-productive. Read More

The entrepreneurs I see are always talking about “disruptive innovation” ideas, but the plans I read are more often linear extensions of a current hot offering, like one more social network with the best of Facebook and Twitter, one more dating site dimension, or another “must-have” accessory for s Read More