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Who is the average social media user - how old are they, how much do they earn and which sites do they prefer? We've been examining the data to find out. Read More

With a few exceptions, books written on the topic of how to start a business are heavily targeted to three audiences:
1. Tech-savvy startups
2. Serial entrepreneurs
3. Business school grads
Try adding moms to that group.
In her aptly named book, “Venture Mom: From Ideas to Income in 12 Weeks,” Read More

Content marketing has become a major part of many marketing strategies, and for good reason. The concept is one that can adapt to so many different industries, budgets and target markets. But that also means that no two content marketing strategies look the same.
For tips on how to build a content Read More

In creating content for the Web, Google's definition of quality is paramount. Here's what Big G sees as quality and how to create content fits the bill. Read More

There are subtle differences between American and British English. The differences can be so small that UK brands are sometimes letting their bloggers use US English on their sites. Yet research has shown that audiences don't like this. So should you be using US or UK English? Read More

Google has been granted a new 'Watch Time' patent to start ranking video viewing habits. We look at what it is and how to make videos more watchable. Read More

There are a lot of social media sites in this digital world, all with brand benefits, but you can't realistically be on them all. Here's why... Read More

Google's Knowledge Vault is driving the future of search and with the 'People Also Ask' feature, it's time to for marketers to start answering questions. Read More

Twitter has a direct messaging feature. This feature lets you send automated messages to followers. This is bad. Here's why... Read More

Content with visuals gets 94% more total views than content without. Unfortunately, finding free images is tough, or should we say was tough... Read More