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In this economy, when budgets are tight and spending is scrutinized, it's often tempting to cut the marketing budget. Not so fast. Before you take this potentially self-defeating step, you may want to perform a few experiments to see which marketing strategies work and which don't. Why eliminate programs that make you money? And why keep the duds Read More

This phone uses a facial recognition software that can be an amazing help to any sales person. No one is shocked to see a person with a mobile phone in hand, and the day you approach someone that you know is probably a client, but you forget their name, this software would allow you to be on top of your game. It is really amazing and is a great ex Read More

The author, Jill Konrath, is a widely-recognized expert and author on sales, selling, being successful in sales. She shared these two things that can sink your sales. Read More

A core competency of every organization is to be strong problem solvers. But why is it that some problems are so often avoided, go unnoticed and not solved? Read More

Excellent podcast. If you have been contemplating using video (and I've been working on some new initiatives with a client), then this is helpful and practical listen. Read More

To be effective in marketing your small business, identifying and competing in a market niche is the only way to go. The reason is that it is more cost effective, your marketing communication is more targeted and you can achieve greater results. You may want to consider the following before you start competing in a particular market niche. Read More

Wall Street Journal small business columnist Colleen DeBaise explains how to open a restaurant with no money...well, none of your own anyway. DeBaise suggests gaining some experience working the restaurant business and then developing a detailed business plan demonstrating your big idea and the qualities you posses that will enable you to turn it Read More

While social web content has been stereotyped as a teen fad, it looks like adults are crashing the young folks' party. More than four out of five U.S. adults (ages 18 and up) use social media at least once a month, according to a Forrester report released today. It seems visiting social networks, blogs and watching online video has become a part Read More

The Center for Media Research has reported on a paper that reaches the conclusions that executives in many companies are worried about social media in some form or another. If it's not how employees are wasting valuable company time as a result of their Twitter and / or Facebook fetishes (51%) it is about how their companies and brands are being r Read More

A lot of people think that Social Media sites like Twitter are nothing but a bunch of babble with no inherent value. But a small percent of Twitter Tweets actually show good "pass along value". In this post on the White Paper Pundit blog, you can learn five ways to leverage Twitter and gain additional exposure for your white paper. Read More