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Have you set up Google Analytics on your website?

Google Analytics provides really useful stats about your website that you should be looking at. If you haven't set up Google Analytics yet, check out this easy guide.

And then go set it up NOW. Read More

Copy writing for the web scares the hell out of most new people looking to start a digital business. Overcoming this fear of sales is important to your success. Without doing so your never going to generate the volume of business your looking for. Follow these 7 simple tips to ensure your copy is d Read More

The goal of channel partner training is to create an indirect sales force that is fully prepared to sell your products. Read More

Investing in your freelance career is a necessity.

You already know that in order to grow your writing business you need skills. You need to appear professional. You need to keep improving so you can continue to raise your fees.

And, the only way to do all that is to invest. Read More

There are over 800,000 franchised businesses in the United States. As workaholic Boomers retire, franchisors will have to adjust their business models or fail. Whether run by big multi-unit operators or the parent corporation, franchises will be very different ten years from now. Read More

All this week, we’ve been talking about tactical approaches to making your email copy better. We covered subject lines, creating curiosity in your reader, and compelling them to take action.

But in this last installment, I want to take a step back and talk about your overall approach to email co Read More

The truth of the matter is that many people fail to capitalize on the YouTube craze because they simply can’t get enough views on their videos. This is why video optimization is critical to your success on the second most popular search engine on the planet – a.k.a., YouTube. Here are 3 tools to he Read More

I just lost my longest-running client, and 1/6 of my monthly income. Here’s what to do when you lose a big freelance gig. Read More

These days, many people start blogs because they want to build up a semi-passive source of income. While I think it would be nice for my blog to eventually provide me with a significant revenue stream, the real reason I started a blog was because I needed a place of my own online. Read More

One of the drawback with the default free templates are that the Titles are not fully SEO friendly. When you go to an blog page in your blog, usually the Heading of your blog should appear in your Title tag to make it more SEO friendly. But by default the main blog Title comes first, followed by th Read More