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You run your own business. At some point, you want to cut some costs in order to streamline a little your cashflow. With a little bit of attention, you're able to cut 5000$ from your expenses. The real goal is to provide value through your business, not to measure your success by your economies. Read More

We all know the basic buzz words of social media, “Twitter Marketing, Facebook Strategy, Community Building”. The problem with these terms are they allude to an idea that once you build a strategy for these platforms, you'll be able to fully leverage social media. As much as people may disagree with me; I believe that before a company can fully us Read More

Erik Qualman's Social Media Revolution video raises questions with regards to international social media and how different countries will use social media in the future. As the social web brings us closer to each other, will there be a bigger cultural divide on social media in the future? I would love to hear your thoughts, questions and remark Read More

Social media is dozens of different platforms with different types of environments and atmospheres. Now add in the cultural differences in the social media platforms from different countries. Some social media platforms are more appealing to us than others. And others just do not feel right. Read More

For a real international sales advantage, you need to understand your international client at their own level, on their own terms and have an understanding that is deep enough to be meaningful. This means that you need to dig deep to understand the reasons behind any questions that pop up... and put your own cultural filters aside. Read More

Welcome to my Guy Kawasaki advice mash-up - my take on Guy's advice for entrepreneurs and CEOs that he offered during a couple of recent talks. These are ideas that can help you get your company's 'ducks all lined up' and your organization 'firing on all cylinders'. Read More

The little time our business prospects have to read anything should be very much on our minds when conducting B2B marketing. Today online content such as white papers must be formatted to address the 'short attention span' of today's business reader. To read the rest of this article, please follow the URL link above: Read More

Lots of folks are joining the ranks of “business owner” as a career path these days. Some by design and some, unfortunately, because they have little choice. Many of these business owners are choosing to open up coaching, consulting and service businesses in part because it's so darn easy to do. The barrier to entry is sometimes little more than p Read More

The folks at Wordtracker, a paid service that is a great tool for discovering and choosing keyword phrases for your web site based on things such as search popularity and competition, pointed out a little Firefox add-on to me recently that some bloggers might find rather handy. Read More

On August 12th, BestBuy, the multinational consumer electronics giant faced a “too good to be true” challenge. In error, they posted a 52 Samsung Digital TV for sale at $9.99 on their website . On the surface, this is a simple story. Yes, a too good to be true story. However, there are several additional currents that should be challenged and inve Read More