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KnowEm.com allows a brand owner to protect their online brand and its identity across, well, seemingly the entire universe of social media sites and resources. Check it out. Very impressive. Read More

How safe is it to start up a business in today's economy? That is dependent on many factors. What is the idea, is it unique? Will it fill a niche that is not being filled in your area? Does it require real estate location? How much money do you have for start up costs? Advertising? When making a decision to to start a business, these are but a fe Read More

Not always productivity is the answer. Productivity might be the question. Doing better is the answer. Read More

Partner marketing is really another way of saying, proactively teaming up or partnering with other small businesses to increase sales.Whilst it is not a new concept, it is generally conducted by many small businesses by accident. They use it as short term promotional offer versus it being proactively planned and implemented. Read More

Listening to your cross-cultural communication and maintaining a global vision of what is happening within an international business environment is the first step in developing strong international skills. What you do with what you learn through listening will help you create loyalty in international clients. Read More

Tips for growing your email marketing list online and offline for the best results. Read More

There are cultural differences between British English and American English that go beyond different spelling. Today many businesses want to reach a wide international audience in English and are turning to International English to make this easier. Read More

Mention the term “government white paper” and the words “creative”, “engaging”, “effective” and “colorful” aren't typically used in the same sentence. If you have ever read a U.S. Government white paper for a research project, you've probably realized that little has changed since the medium's inception in 1922, almost 90 years ago! Read More

What is interesting in the two different white paper marketing environments (US and UK). White papers play in business-to-business lead generation but are different in the two different cultural markets. Read More

How to take care of your cash flow when you have an online business. Read More