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Two weeks ago I had the opportunity to represent Spartan Internet at the Michigan State University Earn, Learn and Intern career event with fellow MAP team member, Jordan. I donned my fancy pants (I actually wore a dress, but I did wear heels, and that is a rare occasion!) and Jordan rocked a power Read More

Paid search marketing is one of the most cost-effective online marketing strategies that any site can execute. Unfortunately, a neglected paid search marketing campaign can easily end up being expensive and unsuccessful. Read More

To ensure the quality of your products or services create a checklist so that you can provide consistency of service to each and every customer. Read More

A fracture is “the new picture frame.” As described on their site, a fracture is a one piece picture and frame made from printed glass that mounts directly to the wall quickly and easily. The simple process includes uploading a photo, customizing it, and ends with hanging your fracture. Read More

Have you ever noticed how some people have a knack for finding opportunities, they seemingly fall from the sky right into their hot little lap.

Is it a case of right place, right time or is there something else at play?
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Creating content is the cornerstone of online marketing. But why? What competitive advantages does it really give you? Read More

When you first start out, you're going to have all of the energy, ambition, hopes, and excitement in the world that will fuel you through tough times, long hours, and the never-ending list of things to get done. That same eagerness can put blinders on you and make you downplay and ignore factors th Read More

Today almost every online entrepreneur has a blog and wants it to be constantly visited by users. Content is what readers expect to find when they visit your blog. Read More

OPEN Forum's editors round up the most compelling news and advice from the week. Here are the highlights. Read More

When it comes to improving your social networking skills on Twitter, Facebook, LinkedIn, FourSquare, and YouTube, to name but a few, there are many resources on and offline to choose from.

Some people you casually follow, whereas you might hang on every word of others. Due to the myriad of optio Read More