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An email sent today by Gentle Giant Moving Company provides a great case study for other small firms. Read More

I tend to use this space as a "how to" venue. I like to share my insights on how to get the media excited about you, your message, your products, your services and books. My hope is that the information I offer will enable you to generate media placements for yourself to further your public relatio Read More

There is a difference between creating a job for yourself and starting a business. Do you know the difference? Read More

You’ve created and distributed your press release, but now what? Well, social media can take it to the next level. Cassie Pean, PR manager at Vocus was our guest on #PRWebchat this week and talked about some ways to put the pedal to the metal when it comes to online news releases. Read More

Looking for a tried-and-true social media strategy? This success story chronicles how one PR firm focused on the 3 U's to create a highly successful campaign. Read More

When picking up some fruits and veggies, a sign over some mini watermelons stopped me cold in my tracks. This watermelon sign sets a great example for anyone who thinks they may be selling a commodity. Read More

Mindjet shows a really great example to follow for a marketing and customer experience that makes it easy to acquire new customers Read More

Every year there are live events around the globe focused on blogging, social media, entrepreneurship, empowering women, etc. Since events can be costly when you add in travel, hotel, and dining out to the cost of the event, you want to make sure that you attend the ones that will be most beneficia Read More

A summary of 5 small business books that will make you smarter by influencers such as Carol Roth, Ryan Blair, Chris Brogan, Julien Smith, and more. Read More

SEO best practice dictates that a full-optimized site means every single page of that site (from homepage to individual product/service pages to the About Us page) has been properly optimized for SEO. This includes conducting keyword research, possibly rewriting the content, writing Meta tags and d Read More