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By Johann Carpio

The customer is always right. In this modern age of content marketing, this axiom rings particularly true. Targeted material, which reads to your audience like it was perfectly tailored for them, is the golden goose of content marketing.

Developing this kind of content, howev Read More

Business owners tend to watch their pennies, but don't watch how much time they waste. But, they can make more money by watching their time first. Read More

These tips should help you to write copy that will look good. Plus if you write as a guest contributor these suggestions are handy to know to get on the right side of the person editing the blogs, therefore hopefully getting published more often. Read More

A story of the power of dedication: "I said, 'Buddy that's about six or seven miles to 10th and Sherman'," recalled Art. "I fully expected the next question was, 'Can you give me some money for the bus?' and it wasn't. He just kept walking." Read More

I don’t promote myself or my freelancing business very well. But I’m looking for ways to get better. Read More

Creating a business website shouldn't require much time or money, getting a business website off the ground is a step by step process but if you follow these five steps, you can have your new website up and running within a week. Read More

I have observed that the closer a business is to collapsing, the more frantic the owners become about looking to perfect things that don’t matter. I think that it is a natural failsafe. It allows us to fight for what we can control. Unfortunately, the answers to turn around a struggling or stagnate Read More

By Gerald Heneghan

The dawn of the digital era has lowered the bar for brands with something to shout about. Previously, press releases were the domain of big companies with significant marketing budgets and agencies on-side. However, online repositories mean that virtually anyone can publish a Read More

LinkTally.com is a super simple, free tool that allows you to enter any URL (even from your competitors' sites) to find out how many times it was shared on Twitter, Facebook, Google+, and LinkedIn. Read More

There is a new breed of businessmen in town— student entrepreneurs and I’m one of them. From famous Facebook creator Mark Zuckerberg to UC Berkeley students, Nikhil Arora and Alejandro Velez who founded Back to the Roots, student entrepreneurs are popping out of everywhere. Read More