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Creating a blog or a social media account might only take you a maximum of 10 minutes, but once that’s done, you are in for some high commitment. When you start a web 2.0 initiative, you should think about what and who are required over its lifespan, not just the pre-release. Read More

Why not also use this time of year wisely and make resolutions for your SMB? Instead of shooting for the stars, test out these five tips as sample resolutions to guide your SMB's social media and online strategies for 2010. Read More

An effective marketing strategy is the most important marketing consideration your small business can employ. Bar none it’s the difference between companies that get by and those that get buy. Read More

Chris Drake, founder and CEO of webhost, FireHost offers these very simple tips, based on two aspects: physical security and virtual security. Read More

A recent provocative article in Mail Online by British Vogue editor Alexandra Shulman, raises a loaded question: are mother's rights making women unemployable? Read More

Marketing podcast with Dan Zarrella

Dan Zarrella: There are a lot of social media marketing books out there telling you what to do. Dan Zarrella’s The Social Media Marketing Book tells you how to do and, perhaps these days more importantly, how to measure and track success. Read More

Sparking off a conversation with @WholeFoods or @Starbucks isn’t uncommon. The brand is brought to life by employees handling the profiles. Such connection was hardly possible before the social media era. Read More

Are you looking to attract more high-quality leads in 2010 and position your business as a leader? Then you'll want to check out White Paper Success Summit 2010. This has become the biggest marketing and education related event of the year in support of the white paper medium.

If you're also interested in learning about "Short Attention Marketing", I'll be conducting a special session on how t Read More

Instead of location, location, location, businesses should be concerned with the three Cs: content, connection and conversation. These three are what will set you apart from your competition. Read More

Producing great content as a lead generation play is only part of the deal for most marketers. You also want and need to make certain that plenty of Read More