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Last month, we talked about the importance of taking proactive steps to evaluate your business’s level of disaster preparedness. Developing your disaster preparedness plan is a critical first step, as taking proactive steps before disaster strikes will help to lessen the financial ramifications of Read More

To date, one of the biggest standouts in Windows 10 is the new Microsoft Edge browser.
For many, it’s just a relief to say goodbye to Internet Explorer once and for all. (You won’t have Internet Explorer to kick around anymore.)
After 20 years, many innovations and a long period of stagnation, it Read More

Consistency.
The wrong combination of what the small business offers and then delivers can leave a bad taste.
The salt-water taffy candy tasted terrible. It was safe to eat and would hurt nothing but sales. And it was my fault. Read More

Most businesses put a huge focus on competitor research, and for good reason. Your competitors can tell you a lot about your industry, your progress, and give you ideas about where you want to be in the future and how to get there. However, what many don’t consider are their indirect competitors. I Read More

I’m generally not a big fan of having my characters respond in an overtly funny way in my cartoons.
Oh, I’ll do some raised eyebrows, some puzzlement, maybe the occasional bug-eyed stare, but for the most part, my little people are placid and unfazed.
This cartoon, however, I went slightly more d Read More

Coca-Cola is one of the most recognized brands in the world.
Originating in 1886, Coca-Cola has since gone beyond defining American culture and is produced and bottled locally in almost every country.
How did the company become so popular? Read More

The truth about your success is pretty grim. Success shines a light on your mistakes. Success often comes from the lessons you learned. They are most often carved out of experiences where you did not win. Where you lost, but got back up. Where you failed, but stood up to take another chance.
Your Read More

Members of the online small business community have had to make those decisions plenty of times, so they have lots of helpful tips to share. Read some of their online marketing insights below in this week’s Small Business Trends community news and information roundup. Read More

The seller’s demeanor is what will either negatively or positively begin the sale cycle that either leads to an answer of “No” or “Yes!”
In order to attract a positive flow of sales and trigger a sales boost, the following come to mind:
Be respectful
Kind
Thoughtful
Inquisitive
Be an advisor Read More

Ooma has primarily focused its efforts on VoIP communications.
Now, the company has added a new service to its Ooma Office platform that’s aimed at generating sales leads for your business. It’s called Ooma Office Business Promoter and the company says it could double your marketing budget potenti Read More