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Aspiring entrepreneurs can at least take heart in the fact that not all of the available stats about business failure are credible. One of the foremost of these invalid stats is attributed to a study done by Bloomberg and which declares that 8 out of 10 businesses fail within the first 18... Read More

Starting one small business teaches you a lot, but starting two teaches you even more! An entrepreneur shares the 7 biggest lessons she's learned thus far. Read More

Selling SEO to a small business owner is hard because explaining SEO to a small business owner is REALLY hard. Even those who do understand some of it, and do understand that digital marketing is important, often renounce SEO and put their energy and resources into social media and email marketing. Read More

Next to Buy Now, what is the most profitable click your business can target? Subscribe.

Once you build an audience (of email subscribers), anything is possible.

The bad news is … getting your visitors to sign up is a struggle – one that many online marketers never overcome.

In this post yo Read More

Like any good story, let’s start at the beginning. The pound sign was first created as an abbreviation for the Latin phrase libra pondo, or “pound weight.” The symbol’s first use as a “hashtag” wasn’t until 1988 as a way to categorize content on the IRC (Internet Relay Chat). But it wasn’t introduc Read More

How can smaller sites with superior content ever rank over sites with superior traffic? It’s a vicious circle: A regional or national brick-and-mortar brand has higher traffic, leads to a higher rank, which leads to higher traffic, ad infinitum.

But, there are things that a small busin Read More

Not everyone is cut out for a career as a self-directed entrepreneur.
Some people are best suited to work for someone else. I know this is a harsh statement to some, but that’s the way it is.
Even if you are starting out a business on the side (a.k.a. side hustle), you still might not be cut out Read More

Too many people, young and older, let their career and their lifestyle happen to them, rather than proactively making things happen based on their personal passions, skills, and interests. Others make decisions based on someone else’s interests, such as the father who wants his son to take over the Read More

Whether you offer products or services, the key to keeping your customers happy and growing your business is to know what they want. Thanks to social media, analytics, and data mining, that has never been easier.

By observing what content customers and potential customers consume, businesses can Read More

There are two tenets of running a small business that entrepreneurs need to hold dear. First, cash is king. Second, prudent cash flow management is the lifeblood of a small business.
Running a fledgling small business is no walk in the park. For entrepreneurs it’s a learning curve that’s... Read More