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At the beginning of the startup stage, I’m in favor of dreaming big. But I think we as solopreneurs are being fed too many empty-calorie “just follow your dream and everything will be awesome!” entrees. So to counter all of our high-fat dreaming, this post is a heaping helping of reality. Read More

The following is specifically related to Irresponsible Advice by Margie Clayman and Blogging Trumps Traditional Advertising in ROI Head-to-Head (Case Study) by Andrew Pitre on Hubspot.

Pause and ponder about a blog article on Hubspot which shares a case study from customer who did both Read More

How many of you said teenagers? The truth is they rank 4th ahead only of the 55+ audience. The vast majority of users are 25 - 34 followed by 35 - 45 year-olds and then 45 - 55 year olds.

If you were thinking gaming was still the biggest use of smart phones, taking the teens out of the equation Read More

It’s easy to justify cutting marketing costs all together in a down economy. Why? Because you’re looking at it from the wrong perspective. Marketing isn’t a cost – it’s an investment. Read More

“Please, tell me what you can accomplish if I pay $XXXXX for your services. I want to sell hundreds of copies of my book per month.”

When I receive an email like this one, I usually know the kind of authors I may have to deal with: Someone who has not done any bit of research and has no clue wha Read More

Sleep and productivity have a strong connection with each other. If your baby's sleeping habits are irregular, use these tips to get some sleep. Read More

When you think about it, a subject line is marketing within the inbox, setting you apart. In the flood of messaging competing for attention, your subject line makes your message stand out. What can you say in a few short words to provide a compelling reason for people to click and open your messag Read More

Ever notice how customers almost never seem to react in the way you want them to. Regardless of whether you are announcing a cool new product, showing off a new startup that's going to change the world, or putting time and effort into a blog post. Read More

If you know how to rank videos on the front page of Google for popular keyword phrases, you can gain massive exposure without much effort.

There are two reasons why Google favours YouTube videos and displays them on their front page:

1. Google owns YouTube
2. Video has become extremely popul Read More

Craig Elias, the author of Shift, goes over numerous sales and marketing points in this segment from an hour long interview. In this segment, Craig talks about Sales Lead Process. Read More