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There are a number of factors that will impact a digital promotions conversion rate. Big Data can help to increase those conversion rates. Read More

Chuck Martin on Mobile Marketing Policy - See what best selling author Chuck Martin has to say about mobile marketing policy and what you should do. Read More

The increase in online shopping is a stubborn circumstance that is becoming a huge pain-in-the-pocket for retail brick-and-mortar stores of all types. The problem is real, but it's not inevitable. Here are a few ways to compete and WIN -- without sacrificing profit. Read More

By Vic

Starting your own business can be extremely exhausting. In the initial days, you have to wear multiple hats, from being the owner, to technician, manager, customer care and sales rep. Given the level of work and effort it takes to be successful, one needs to be careful of what they do and Read More

A company's ultimate goal should be to create a legion of "raving fans", who can't stop talking about your amazing customer service. Here's how you do it. Read More

I believe that without branding a business can not truly grow and expand. It is definitely an important marketing tool! Read More

The ways that words are used and chosen in the workplace defines the direction and culture of the organization and the type of leadership in place within the organization. Read More

I've shared my thoughts on branding (it's a process, an evolution and it's OK to change!) as well as recommended a really great resource to help you out if you're struggling with branding. Read More

Participating in communities is a great way to get help, share and learn. I am a member of several communities myself and not too much of that is going on lately. I, too have been guilty of not having the proper etiquettes of participating in communities. I admit I was all too thrilled that I was Read More

If you’ve been thinking about using content marketing, but haven’t quite gotten to it or if you're not quite sure about jumping into content marketing and need some additional insight, "The Beginner’s Guide to Content Marketing for Small Businesses" is a great first step that will get you going in Read More