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A happy life is all about the journey: friends old and new, school, jobs menial and important, family, activities, sports, hobbies, causes, contributions, travels, learning, experiencing, feeling, growing, challenging, committing, overcoming, enjoying, being Read More

Who Gets to Decide What You Want?

Avatar Posted by ShawnHessinger under Marketing
From http://sethgodin.typepad.com 5564 days ago
Made Hot by: marciabiz on September 1, 2009 2:31 pm
This great post by Seth Godin on marketing may seem like it's against marketing but it's really not. In fact, it's kind of a return to a long held theory of Seth's that ultimately you should market people what they really want not what you need to sell. Now, the question becomes how in the world can you figure that out and this Seth doesn't e Read More
Earlier in the week I mentioned that I have begun to solidify my view on whether or not a manager/leader should apologize. Although most responses overwhelmingly lean toward the affirmative, I think it is slightly more complicated than that... Read More
Why does ill health or death need to be the precipitating event that gets business owners doing something about 'exit planning'? Too much money gets wasted because of it and other people's lives (like spouses & children) get needlessly hurt as a result. There is a better way! Read more ... Read More
The challenge with voice mail is getting people to use it productively not as a tool of avoidance. Read More
Knowing the answer is not the same as getting the buyer to own the answer. Read More
How would you have handled this situation? How do you feel about what happened? Would you have done anything differently? Read More
Having a strategy based on facts rather than emotion brings clarity to sales and sales leadership. Read More
I've worked for bosses who hold polar opposite views on the issue of whether or not a manager should apologize. One believes that a manager should never apologize to their employees. The other makes it a practice to apologize regularly for wrongdoings. During the last few months... Read More
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