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Effective content marketing strategies are innovative, up-to-date, and engaging for your target market. They should be available to potential customers no matter how or where they want to make a purchase. Competition is fierce, with almost 70% of businesses actively investing in content marketing. Read More

Today’s consumers want the freedom to search the web for the products and services they need wherever they are online. The buyer’s journey consists of a variety of touchpoints where customers engage with a brand. What is omnichannel marketing? Customers want to know that the brands they purchase fr Read More

With the rise of social media, marketing strategies have undergone a shift and placed social media influencers at the front and center of campaigns. Depending on the product and influencer audience, this type of marketing strategy can successfully boost a company's image and bring that company into Read More

Google ranks your most popular pages for dozens, if not hundreds, of search terms. Even if you target some of those keywords, you probably don’t know all the terms attracting attention from search engines. Read More

The reason you want to own a franchise can't really be put into words. If you'd like to know why, read this franchise blog post. Read More

Small businesses are more likely to last if they have a strong foundation. As an entrepreneur, it’s your responsibility to set up these systems and processes early on. But you may not know where to start. Luckily, members of the online small business community can provide guidance. Check out their Read More

If there is anything the surge in remote work has taught us is the importance of digital technology. And in an online world, it all starts with a website.

With that in mind, Zoho is going to hold a webinar to teach people the basics of choosing and registering a domain name. As part of its Educa Read More

When all else fails, look within yourself for answers and inspiration.

Here are two books from author Robert Glazer that will help. Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others and Friday Forward: Inspiration and Motivation to End Your Week Stronger Than It Started Read More

Are you at home looking for profitable business ideas? This article highlights some of the best work-from-home business ideas that promise long-term returns Read More

Starting a blog is usually quite easy, but getting your blog noticed online is a bit trickier.
In this article, you'll find the fundamentals of getting your blog noticed online Read More