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A good logo is a major contributor to making that crucial first impression on a customer. They convey your company’s values, tell a story, and even help people trust your brand. If your logo does not convey the right message to a prospective customer, your company is at an immediate disadvantage. Read More

If you are a chronic procrastinator, or your work partner is one, there is never enough advance notice to get things done without a crisis. You can’t get things done on time unless you get started on time. Otherwise, your business and your career suffers, and you may never even see it coming. Lucki Read More

Talk with any business owner and most of them will agree: what we do is very real and it’s also very challenging. We are responsible for everything, including our own paycheck. Entrepreneurs should be given the same respect as anyone who works for someone else. Read More

Crafting an effective social media strategy to help you achieve your goals can be a real challenge.
Like we mentioned earlier this week in a post about goal-setting strategies, coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for us. Read More

Businesses of every size need to create exceptional, remarkable marketing experiences for their audiences if they are to have a chance of being remembered. Read More

The millennial wave of content marketers has gotten used to the culture of impunity with plagiarism online. There is a blurred line between flattery and outright plagiarism. The demand of updated blogs and getting on the first pages of SERPs has been a never ending, barbaric race between content ma Read More

Some digital marketers think link building is the most difficult part of the job. The landscape of SEO and link building is always changing. Yet, today, the importance of link building has never been higher. In order to compete and thrive online, you need to deploy high-quality campaigns. Here’s ho Read More

The following 6 on-page SEO techniques (if done right) will help you achieve better search visibility. And possibly lead to higher search ranking, drive more qualified organic traffic, and increase revenue. Read More

Are you promoting your business on a budget? Here are some great small business marketing options that are cheap and that you can think about right now. Read More

Branding requires consistent action toward its attainment. Here are some unique ways you can improve your brand awareness starting immediately. Read More