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Determine what is voice brand and how to develop it in your company. Learn tips and advices on how to manage your voice brand. Read More

In an end of the year prediction post I wrote for OPEN Forum, I listed location aware social media tools as something that would get big time attention in 2010. (See: 5 Trends that Will Shape Small Business in 2010)

foursquare for businessThe idea behind location awareness is that people will use the GPS capabilities in today’s mobile devices to check-in, tweet, review, and refer and add the Read More

Sales has changed radically over the past decades. We are less ignorant about what it takes to succeed and how to create value for our clients. Many of the mistakes we now make are mistakes of ineptitude. We don’t take actions we know are necessary. Read More

Everyone writes and blogs about trends and predictions for the coming year, so we’ll join the crowd. John Arnold wrote about 10 online marketing trends for 2010 on Entrepreneur.com. We’d like to list them here and debate whether or not we agree with his assessment to “test, invest or rest” the tactics. Many we agree on but there are a few we disagree with so here’s our small business marketing ad Read More

This first day of the year MMX, I have been contemplating about my three keywords for 2010. I will sit down and create a mindmap as Chris Brogan has done. I will use GoalEnforcer and Pulse Smartpen in order to capture my ideas and goals and put them on paper. I will listen to Dr. Edwin A. Locke's talk from 1985 (cassette tape), Setting Goals to Improve Your Life and Happiness. Read More

If you follow me on Twitter you know that I like to tweet social media tips. This is a collection of social media tips under 140 characters that I tweeted out over the past year. Here's the list of over 150 tips: Read More

juggleI know today’s short post might come as a surprise to regular readers of this blog, but even though I promote the heck out of social media use for small business, I see a dangerous side as well.

Some small business folks equate busy with business. The problem with social media usage is it can keep you really, really busy, without producing a dime of business. Read More

Trident Layers took a stab at integrating traditional advertising with social media marketing in running a full page ad in USA Today & NYT featuring "actual" tweets of chewers. A beautiful disaster or another ad gone bad? Read More

Besides networking, selling, and killing time, there are many other things that people use Twitter for. It can stretch from getting real time news to catching bicycle thieves. In my heart, I always thought it was the users who have made Twitter what it is today. Read More

Taco Bell has taken the leap into the diet food craze with their Drive-Thru Diet Menu. Believe the hype or is this just another ad gone bad? Read More