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Trying to succeed at marketing without a clear vision of who you’re marketing to is like setting out on a trip without a destination. You must know who you want to serve with your product or service before you start building the campaign to reach them. Read More

Many states will offer lower small business taxes to entice economic development. This is an entirely legal maneuver, and it has been used to sway major companies and industries to develop in new areas. If you are considering a move to save on your small business taxes, think about Read More

A few weeks ago Shawn Collins, co-founder of Affiliate Summit, was kind enough to send me a review copy of  Internet Marketing from the Real Experts.  This softcover book is a collection of tips from well-known Internet marketers. Read More

It is reasonable to ask if commercial banking has more potential disasters about to emerge based on what has been seen and reported so far. Banks and other lenders have experienced both poor operating results and negative publicity for the past year or more. Read More

Managing today's businesses has been remarkably different. Everything, including in the business world, now happens in a wink of an eye or simply, with the click of the mouse. Outsourcing is a common thing in the business environment nowadays. It has now become a trend even of small businesses.
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Want more revenue? Well, harness the power of brand focus, clarity, simplicity, and utility by benchmarking yourself to Tiffany & Co. so you can gauge your offering’s sales & marketing strength and how to improve it. Read this article to understand how. Read More

Personally, I feel that businesses who want to create their own community must first act less like a business and more of an individual with the human touch. Read More

Be a customer for a day. If you don’t act like one of your own customers once in a while, you’re missing a great opportunity to see how your company and customer service looks from the outside.
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This is an quite of an old commercial created by Sony to market their Sony Vaio series. It is based around the YouTube channel of the Social Media Addicts Association, which houses a number of videos and the website Stop Writing On My Wall. Read More

Great salespeople have the ability to create high-level rapport with their prospects and their clients. Great salespeople have the ability to connect on a very human level. This rapport is built upon the salesperson’s empathy and their emotional intelligence. Here are 5 ways you can improve your empathy and emotional intelligence. Read More