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For close to three decades now, Jack Trout has been at the helm of the marketing wheel. Ever since the first 'Positioning' article was published in 'The Industrial Age' magazine in 70s, Trout's counsel to the marketers has pretty much remained consistent. His invariable emphasis on the importance of 'perceptions' and 'focus'... Read More

Search Engine Optimization (SEO) is the process of analyzing and enhancing your website to help potential customers find it on Google, Yahoo, Bing and other search engines. SEO is a process of improving the volume or quality of traffic to a website from search engines via "natural" or unpaid search results (defined by Reno SEO companies as "org Read More

The first time I saw an ad over a urinal, I thought to myself: “Wow, what a creative place to put advertising” I felt: I'm standing here staring at the wall anyways, now I actually have something to read. Read More

In business we talk a lot about about externals, outside measurements, deliverables and objectives. Yet, today I feel the need to address the often ignored, but, integral part of business — YOU. Read More

Being interviewed on the radio, podcasts, or TV is great for your credibility and to attract traffic to your web site. But how to get booked as a guest on talk shows? Learn about RadioGuestList.com - a free service that can help you find free PR publicity opportunities to promote your business on the radio, podcasts, and television as a guest Read More

E-newsletters are a powerful marketing tool, and using high-quality design can help your e-mail stand out in an overflowing inbox. Here are 5 tips for how to use design to create more effective e-newsletters. Read More

Do you think Twitter is a purely social networking media — with little use for small businesses? If so, you'd better think again. Businesses (both small and big businesses) have found ways to use the micro blogging service to gain visibility and boost sales. In fact, there are so many business users that Twitter has added a new link on its bottom Read More

I'm a big fan of the newish Twitter List function. I wrote about it last week — 5 Reasons to Use the New Twitter Lists Feature Now that I've you pumped up about using lists, I want to talk about a few tools that I think can make the feature even more useful. Read More

Bob Gilbreath, chief marketing strategist at Bridge Worldwide, says to create niche marketing that improves peoples lives. The more meaningful you make your marketing, he says, the more people are willing to pay for your products or services. Here are the things meaningful marketers know. Read More

This report by CNN Money.com Small Business examines the role played by small business as the "backbone" of the economic recovery. Though over half of all workers in the U.S. are employed by small businesses loans to this sector by banks in recent months since the economic downturn has fallen noticeably...despite economic assistance poured into Read More