It's a review of the book "Predictably Irrational", explaining why we as consumers are predictably irrational. And hopefully that explains the failure or success of business marketing.
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TimJustus voted on the following stories on BizSugar
Behavioral Economics for Entrepreneurs
Posted by ZaneSafrit under MarketingFrom http://www.smallbiztrends.com 5987 days ago
Made Hot by: lyceum on July 8, 2008 4:11 am
You couldn't do better than using this Web site as a model
Posted by JohnH under Online MarketingFrom http://eimr.blogspot.com 5990 days ago
Made Hot by: on July 7, 2008 3:58 am
If someone says B2B sites can't be compelling and absorbing, show them MillerWelds. It could shame the best consumer site. This site keeps prospects clicking and reading these ways:
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New technology deters small business theft and fraud
Posted by TimJustus under Products and ServicesFrom http://online.wsj.com 6003 days ago
Made Hot by: on June 24, 2008 2:37 am
For small businesses, preventing theft and fraud by employees can be an uphill struggle.
Now a new generation of security technology aims to give small businesses an inexpensive defense against unscrupulous employees. Some of these systems let business owners who are on the road check their security cameras over the Internet and get email alert
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Fewer micro-business owners offering health care insurance to employees
Posted by TimJustus under Employee BenefitsFrom http://www.bizjournals.com 6003 days ago
Made Hot by: on June 22, 2008 8:51 pm
The cost of health care is on the rise and fewer micro-businesses owners are offering coverage to their employees.
A survey of nearly 4,000 micro-businesses found that 18.6% of the respondents said their health care plans are covering full-time employees this year. That number is down from 46.2% in 2005.
A micro-business has 10 or fewer em
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How to Become a Rock Star Entrepreneur
Posted by marmadukefan under MarketingFrom http://www.evancarmichael.com 6004 days ago
Made Hot by: on June 20, 2008 7:18 pm
Interesting take on how to get almost instant notoriety and PR for your company on a shoe string.
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One Page Marketing Plan Template That Anyone Can Use
Posted by JohnH under MarketingFrom http://www.smallbiztrends.com 6004 days ago
Made Hot by: on June 20, 2008 10:18 pm
Developing a Marketing Plan is nothing more than setting goals and making a to-do list that will get you there. It's really not much different than planning a party.
You're basically creating a plan for inviting more people you love to give you money and then tell other people why they should give you their money too. Sounds like a party to me.
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Branding Plays a Key Role in Attracting Top Talent - Vicki Kunkel
Posted by marmadukefan under Public RelationsFrom http://www.evancarmichael.com 6005 days ago
Made Hot by: on June 20, 2008 11:24 pm
Interesting description of how personal branding can increase sales.
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LinkedIn; the ugly duckling amongst social networks
Posted by 77Lab under TechnologyFrom http://lab.77agency.com 6005 days ago
Made Hot by: on June 21, 2008 9:29 pm
The reason why LinkedIn is now a protagonist is because regardless of its ugly looks, unlike Facebook and MySpace which are utterly colorful, user friendly and 'fun' interactive, LinkedIn, with over 23 million users, is about to attain a valuation of more than $1 billion.
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100 Sites Entrepreneurs Should Visit
Posted by wontonu under ResourcesFrom http://www.addtofavs.com 6005 days ago
Made Hot by: on June 20, 2008 7:23 pm
Even though bizSugar is missing, it's a good list and includes some blogs I wasn't familiar with.
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You're Always a Step Ahead of Your Competition with This Very Easy Interpersonal Skill! | WAHNewsToday
Posted by LisaAlexander under Customer ServiceFrom http://wahnewstoday.com 6005 days ago
Made Hot by: on June 22, 2008 2:30 am
Do you use script books to talk to your prospects? If so, it's time to set them aside and learn this one easy skill that will move you leaps and bounds beyond your competition in network marketing.
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