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Is back to school season important for your business? Take inspiration from how other small businesses are using the #backtoschool hashtag on Facebook!

Hashtags can help you get found more easily and help more people see your posts. Read More

Facebook just rolled out embedded posts to all users. This is a really useful feature: you can now include Facebook posts in your blog posts or web pages.

Here's a quick easy guide to embedding Facebook posts. Read More

SEO clean up doesn’t work like spring cleaning. You need to do it whenever it’s necessary as opposed to only once a year. Because the search engines are constantly tweaking their algorithms and the rules are always changing, an SEO campaign needs to evolve over time as well. Read More

Which social media site should you build your presence on: LinkedIn, Facebook, Twitter, YouTube, Google Plus? And do you still need a blog?

I help you decide in this post. Read More

Facebook's targeting and scheduling are really useful tools to help you focus your marketing. Use the data from Facebook Insights and your target customer profile to target your Facebook posts more effectively! Read More

What you get out of Twitter depends largely on who you're following. These tips and tools will help you find the right people to follow. Read More

I loved this post from Rand Fishkin: "Marketing First; Product Second" makes a lot of sense. Lots of good stuff about marketing, SEO, and entrepreneurship here. Read More

Have you looked at your Page Insights since Facebook revamped it? Here's my review of what's interesting and useful (a lot!) and what I wish they'd improve further. Read More

Do you track your website metrics on Google Analytics? This blog post explains some important stats you should be looking at to see how people came to your website. Read More

Sure, blogging for your business is hard--but it's powerful, too. This 6-step checklist will help you deliver effective, optimized content to your audience. Read More