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"Social media experts" may be great at engagement, they don't understand how to grow. Here are 3 social marketing tips they won't tell you. Read More

Are you sure all your marketing materials and copy are updated for 2012? Check again! Here is a checklist of ten steps you should go through for updated, relevant marketing communications! Read More

How do you showcase business expertise through social media? Here are 7 tips you can use to brand yourself as an expert and your company as a credible, competent and successful, business. Read More

How do you make sure that your brand gets out to the public, that the public understands what you have to offer and that they want it, and finally that they take the vital step of taking action?

We are going to go through 5 absolutely essential steps you need to take concerning your online prese Read More

If you work with designers but aren't one yourself, here are some pointers on evaluating design work. Read More

Learn from these entrepreneurs that ditched the office to cut overhead expenses, be closer to family, and enjoy, as one entrepreneur put it, the "10-step commute." Read More

Do you think sending out a newsletter isn’t for you? What could you possibly put in it every week (or month)? Think about it: you might find more content ideas than you now realize. Here are some ideas for recurring features you can have in your newsletter. Read More

How do businesses incorporate holiday themes into their advertisements and promotions? Here are a few examples. Read More

Even with the prevalence of digital marketing, brochures are common marketing materials, used in both printed and electronic form. Here are ten tips on everything about creating effective brochures, from content to layout and design. Read More

I have been reading the book Visual Marketing by David Langton and Anita Campbell, and came across the example of cartoons to market CaseCentral. That got me thinking about the use of cartoons in marketing. Big brands have used them successfully, but small businesses can use cartoons too. Read More