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An important part of small business marketing is estimating the size of your target market. Here are tips to help you. Read More

Today’s podcast is on the connection between serendipity and discipline as well as the connection between training and intuition. I’m also going to talk about why very few people experience high levels of positive serendipity or tap into their intuition because they quit too soon. I’d love your feedback and thoughts on this topic. This applies to social media, sales, traditional marketing and eve Read More

When trying to figure out how to sell to small businesses, remember these helpful tips from eHow user Cornelus Postell. Selling to other small businesses may be a B2B opportunity for your small business, but how do you approach a busy small business owner with your product or services, no matter how reasonably priced and helpful it might be. Here Postell suggests the approach to take when attempt Read More

Do you think that just because your business is small you can’t outsource? There are ways to send your writing, IT tasks and other needs overseas to add efficiency to your enterprise. By doing some prior planning and following some pointers, you can get the quality help you need. Read More

You're finally launching your new web site. And you're excited to have that big project finally done. Unfortunately, you need to budget for continual attention. Read More

New Federal Trade Commission guidelines regarding the use of customer testimonials and endorsements in advertising will start December 1, 2009. Read More

With a properly crafted offer aimed at the right audience, direct mail advertising has four unique strengths that online marketing can't quite match. Read More

1. Realise that Linkedin is a complex and multi-functional tool; it's going to take some time to learn to use it wisely — Niall Devitt 2. Contact/connect with experienced users and ask them for their advice as to how best to use it — Niall Devitt 3. Know why you are using Linkedin — what is your primary goal? This will determine your strateg Read More

What is your small business branding theme for this holiday season? Do you have a specific promotion planned around your company and products this season? If you do, is there a unique design in place to tell the visual story behind the promotion? Have you focused on selecting the right colors or font for your design? Is your company's logo and bra Read More

Tracking links to your web pages — and those of your competitors — is a major part of any SEO strategy. Fortunately, a host of free and paid tools exist to provide a comprehensive looks at where your web pages stand. Read More