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Integrating video to your online content strategy offers a number of benefits. There are 5 kinds of easy, cost-effective videos that can help contribute to everything from acquisition strategy to public relations and branding. Read More

The vast majority of salespeople working today don't want to be high pressure sellers. In fact, some have a fear of using pressure to gain sales and avoid assertive, professional selling techniques because of their hyper-sensitivity to high pressure selling. Read More

We've all heard the horror stories of difficult clients. Anyone offering client services has been there. Here are six common “bad client” archetypes that can impede your success. After the definition of each client type, I've listed some possible tactics you can use to tame those wild beasts in your client roster. Read More

If you were using a good backup solution you could just keep on working, otherwise you could be in a lot of trouble. For those of you who don't already have a backup and file sharing solution in place, you'll want to learn more about Dropbox. In this article, we'll show you five ways Dropbox can help your freelance business. Read More

Marketing campaigns fail because of the improper planning at earlier phase and wrong implementation. In this article I would be discussing the things you should know for creating a successful marketing campaign. Read More

Every time I create a new product, I get emails from people saying they don't have the money to buy it. If you've been selling anything for any length of time, you get those emails too. Today we're going to talk about where they come from and how to deal with them. Read More

Here are some of the expected trends in the retailing sector for Year 2010. Although this list is written for Australian retailers, I do find some of the trends applicable worldwide. Read More

When I talk with business-owners who've been slow to set about building their brand, I find their reluctance often comes down to a belief that brand-building is an expensive business. Of course, the big brands often spend a lot of money on creating their brands and even more telling the world about them but building your brand doesn't need to cost Read More

In recent years, the cost of launching a mobile marketing campaign has been reduced dramatically. Apart from the innovations that continue to make mobile marketing more affordable, there remain innumerable steps advertisers can take to personally reduce the overall expense of an otherwise invaluable mobile marketing presence. Read More

Win $150 in a small business contest sponsored by bizSugar.com. We've teamed up with our good friends over at SmallBizBee.com to offer a $150 prize for this year's small business and entrepreneurship essay contest. Entry requirements, rules and details are available through the link below. Also be sure to watch for a post on the bizSugar blog to Read More