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This industrial company's business buyers keep asking for more videos. Do they feature Angelina Jolie? No. The star is solder paste. (Go figure.) Buyers are begging to see more videos (aka ads). Read More

Getting a round of funding from venture capitalists is not really "success". Sure, it demonstrates that some really smart people think the opportunity is big enough to invest money in it, but it's not success. Sure, it provides some credibility that will help recruit employees, get customers and sign-up partners -- but it's not success. Read More

Who should get health insurance, how should they get it, and who pays? Those three questions are at the forefront of the current controversy over health care and will provide the framework for the great debate that will begin once the presidential primaries end and the general election begins. Small business owners, of course, have a huge stak Read More

Before you even begin looking at franchises, you need to do a thorough self-evaluation of your own business style, strengths and challenges. So find a quiet place, get out paper and pen, and as objectively as possible answer the following questions. Read More

Everybody is a customer. That includes you. No matter how much or how little shopping you do, you must be doing some, and giving somebody your business. Try this: Every time you deal with a business, whether it be doing some grocery shopping at the Super Wal-Mart, ordering a necklace online, or simply depositing some money into your checking a Read More

Biometric fingerprint payments, intelligent shopping carts, holographic sales assistance, and interactive dressing rooms are among the top shopping-experience innovations foreseen by shoppers, finds a TNS Retail Forward study. Read More

Building a true relationship with your customer and differentiating your brand is getting harder every day. Open rates are going down, retention is becoming more difficult and consumers just aren't responding to the same messages they used to. What's today's marketer supposed to do? One solution is "goodwill messaging." Simply put, goodwil Read More

On May 22, 2008 Forbes.com will hold its first-ever virtual investor conference that is designed to help investors navigate the current turbulent market environment. Read More

From the page: "I'm going to presume that most startups would like to be found online by people (you know, like potential users or -gasp- customers) . People try really hard to get their internet marketing "right" so as to increase their chances of being found by the right people online. There's a whole industry based on this need. I shoul Read More

My background is primarily in software development and like most modern forms of work it's very much a project-driven field. Software developers are notorious for always delivering their projects late and over budget. Why? Because project managers don't fully scope out all of the tasks that must be done, and then they assign arbitrary times to t Read More