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From the Page: "The root of the problem is not the media or the creative professionals coming up with slick ads to gain your attention and approval. Competition is the problem. So many people are out there shouting and blasting messages at us that for many consumers, it has outlived its cycle of effectiveness." Read More

Many entrepreneurs ask Guy Kawasaki what is the best way to open a pitch to potential investors. Here he answers that question, but also tells you the ten worst opening lines that you can use. Read More

I have to admit, this might be a little risque for BizSugar, but I thought it was both amusing and contained some decent advice. Read More

A great post talking about the reasonings or rationale behind why people purchase things from you instead of your competitors. Read More

Most sellers are not trained to see things through the buyer's lens. But if we set down our own lens and walk around to the buyer's side to see their view, we'll understand their situation with more clarity and exponentially increase our ability to bring them value. Read More

Should you really "always be closing?" Mark Slatin advises to put down the golden closing hammer if you want to increase your sales success. Read More

Have you been to a specialty kite shop? Kites ranging in price from $34 to $1500 are easy to find. This weekend I purchased the top of the line “2 for $3.00” model from a non-Kite shop. In fact, I think I was at a pharmacy. Look, I'm not a professional Kite flyer; I just need the thing to come with sting and stay in the air. Read More

Headlining NFIB's 2008 Small Business Summit is presidential hopeful Sen. John McCain. Other speakers include Meg Whitman, former President and CEO of eBay, CNN political commentator Tony Snow, Roger T. Staubach, and political bloggers Charlie Cook and Stuart Rothenberg. Sens. Barack Obama and Hillary Clinton have also been invited to speak. Read More

How not to start a viral marketing campaign. This condom company's press release should've carried this warning: "Please wear a condom on your head before watching these videos. Our condoms are guaranteed to protect you from 99.9% of jokes and 89% of unwanted innuendos while reducing your impulse to pass on this viral video by 79%. " Read More

I'm sure the title of this post is going to make a few folks upset. Don't worry, the content is going to really make you mad. Not at me, but maybe at yourself, and especially at whoever taught you how to split test. That's because, for most Adwords advertisers, the title of this post is very accurate. Most advertisers are doing split testing Read More