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They say, a problem well stated is a problem half solved. What about typical problems with the Balanced Scorecard? I have compiled a list "BSC pitfalls" to pass to our clients, it includes:

1. Missing the difference between "KPI" and "Strategy" (Balanced) scorecard.
2. Silo thinking + used ex Read More

Multilingual marketing can be a great tool for the right kind of business, but ensuring that the target demographic is both present and able to be effectively reached should be a primary concern before investing any resources. Read More

Viber users on Android or iPhone devices will be able to make free video calls to any other Viber users who have the app installed on their device, reports the support section of the Viber website. Read More

Today is the first official day of Fall, so it behooves business owners to officially get into the process of planning in order to make it as profitable and simple to manage as possible. Read More

A new hire's first day is a great time to kick off your retention strategy. Start by listening to a new employee and you'll learn how to keep them. Read More

The reason for a cold call is a simple one, and it does not include you, it's all about the reason for the prospect to take the time. Read More

It's actually really surprising how much YouTube artists aren't making from ad revenues -- patreon released an infographic after researching with a number of creators and internal analytics available to us! Check it out: Read More

It's actually really surprising how much YouTube artists aren't making from ad revenues -- patreon released an infographic after researching with a number of creators and internal analytics available to us! Check it out: Read More

My good friend and colleague, Jane Hamil of Fashion Brain Academy works with designers who want to create a successful business from their creative designs in their heads. She was telling me about how often along the way, they find that getting support from family and friends can be hard to come by Read More

Customer relationship management (CRM) is in a constant state of flux. As of late, CRM has taken on a decidedly social slant as the line between social media marketing and social CRM continues to blur. The last that are on our radar are three social CRMs that do social media exceptionally well. Read More