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If you’re doing PR, there are some excellent tools available to you to help you gain control of your PR efforts and better capture the hearts and minds of your target audiences. Let’s talk about the top 10 tools used by PR people (including myself) today to get the job done.
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The dictionary definition of a mentor is “an experienced and trusted advisor,” or “leader, tutor or coach.” The definition of a critic sounds similar, “a person who offers reasoned judgment or analysis.” The big difference, of course, is that a mentor looks ahead to help you, while a critic looks b Read More

If you’ve ever dreamed of getting your products into a retail store, it can be as simple as sending off an email! Read More

Recently I interviewed Adriaan Bartels at The Cliff House Hotel for Bloggertone. Neither of us realised how it would go out so quickly on Twitter. Read More

One of the concepts that has been receiving a lot of attention lately is the idea of “human capital.” Human capital represents the knowledge, expertise and skills that someone has as related to an ability to contribute economic value. Read More

As a freelancer, your livelihood depends on people being able to find you. If you want a wider base, this means that you need to go online, setting up a home on the Web. Read More

Brand Strategy concepts taken from Marty Neumeier's Zag will help you to define and own your brand, to create uniqueness for market leadership Read More

What is your company doing to WOW your customers and everybody you come in contact with? Does your company have a system or method in place to do this consistently? Read More

You can’t keep doing the same things however and expect a different result. To succeed in your business this year you would need to set-up an audit of your business. Read More

If you've ever entertained the idea of opening a shop yourself, you're going to love what Tina of Fast Geek Boutique has to say! Read More