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While visiting The Ford Story in preparation for an upcoming project I came across their Rules for Ford Social Media Engagement. (Found at the bottom of their Read More

Make a blog post and it can guide search engine traffic to your website for years. With proper SEO, etc. Unfortunately, it’s not real-time Read More

I like to think of things in threes. It seems that my brain more readily learns and retains three things at a time. Three is a mystical number that shows up in the Bible and fairy tales too, so there must be something to it! Read More

Looking for an online marketing company is a surprisingly difficult task.  I’ve been in this position as a buyer and it is really, really hard to tell which are the right people to move you forward and achieve results. So here is my advice on buying consulting services in 4 easy steps. Read More

When thinking about updating or creating a website, the first thing most business owners do is consult with a web designer. While this is advisable as good design attracts the eye, the business owner must not forget the words that are used on a website. Read More

A comment on one of my recent posts about forecasting really got me thinking. Here’s the comment, “Managers, grow a backbone. Hold your people accountable and stop accepting excuses.” My knee-jerk reaction was violent agreement. Read More

Are your followers on the social web for real? I ask this because sometimes it seems no one, out of thousands or tens of thousands of followers, is paying attention ... Read More

Here’s my contention: Finding yourself frequently acknowledging, “I don’t know,” is a signal that you have become a superior sales rep.

Huh?

Before you conclude I’ve finally lost it completely, listen and see if you agree... Read More

Because so much Twitter data is public, you can easily use that data to learn so much about your competitor’s followers and strategies. In this post, we will look at seven ways you can use this data to look behind the scenes of what your competitors are doing. Read More

About fifteen years ago, I ran across a paper written by Arie De Geuss, then chief of corporate planning for Royal Dutch Shell. In it, he made one of those pithy observations that really capture the essence of sustained excellent performance. Insightful as he was at the time, it’s just not enough a Read More