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Nearly every day now I see a new start up promising to help local small businesses advertise online better. To be sure, small businesses trying to promote themselves online have a lot of options. A few years ago it was OK to spend a great deal of effort trying to be in a lot of places at once. Today, not so. You'd be better off just sticking to a Read More

Why Transparency Is Important In Business? Honestly, I am asking that to myself. I believe it is important but why and how? Well, I would love to share the lessons I've learned along the way and I think it would be best conveyed if I use my own experience. Read More

A common marketing exercise tells us to list all the adjectives we want customers to associate with our company or product. The result often looks like this (real slide, source withheld to protect the guilty. Read More

The power of Twitter is real. DO not discount having your content and books reviewed in 140 characters. Read More

Users will always push back “irrationally” on any new tech initiative. It's up to you to show them the light. Fortunately—or unfortunately, depending on how long you've been a CTO/CIO—you don't need a cattle prod to get users on your side. Read More

Do serious marketers spend a lot of time and energy on Twitter campaigns? I doubt it. Sure, go ahead and play around with it — it doesn't cost much. But I defy you to do serious brand management in 140-character messages. I defy you to prove that Twitter users are your typical customer — unless you sell bubble tea or something similar — or that t Read More

If you are thinking of starting your own business and want to get funding from venture capitalists or angel investors, there are some important things to think about, to increase your chances of success. Read More

In A Nutshell ... Years ago, as a novice training officer, I read a telling message. "When you speak you repeat what you already know. When you listen, you learn something new". These words are still very relevant for managers in the 21st Century - The Talk Age. Read More

Care to wager? In one year, who's more likely to survive: Balsamiq Studios, or a company with $30m paid-in capital that wasn't profitable even before the recession but has "amazing growth potential in a hot market?" Whose founders are more likely to put $1m cash in their pocket over the next few years? Remind me again -- what's wrong with sm Read More

Talk about a wonderful example of having to play the King's tune when you take the King's shilling. This is the executive pay czar that the administration has been talking about ever since they seized upon the outrage over executive compensation and turned it into a populist cause. The czar will make sure that executive compensation for companie Read More