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Corporate gift giving is most effective when the gift closely aligns with the brand’s value proposition and identity. This isn’t just about showing off; it’s about cleverly using gifts to grab attention and build long-term relationships with potential clients and customers. Read More

Hospitals are doing some crazy things to drive patient satisfaction. Since the introduction of hospital amenities, from custom meals and valet parking to loyalty programs and rewards, healthcare institutions have to worry almost as much about doing good business as they do about providing quality c Read More

Employees who have worked at a particular organization for more than two to three years may notice a decline in their dedication to work. This is because they get bored of the work they are exposed to as part of their daily routine. 5 tips to ensure you handle situations at work better. Read More

Every once in a while, you may find that you made a mistake in your buying. Maybe you reordered just one too many times. Perhaps you ordered something in 3 colors and one was just plain ugly! You might have ordered too many. You know precisely what I am talking about don’t you? Read More

Successful businesses are the results of outstanding leadership. Here are some of the common characteristics of a good business leader, according to experts. Read More

Back in 2011, when I first starting teaching my daughter and her friends how to cook from my home kitchen, I never imagined the potential for turning my itty bitty passion into something life changing for myself, or for others.
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The holiday season is a perfect time to get a brand at the top of the consumer’s mind. This infographic depicts 9 marketing ideas that small businesses can use to make an impact. Read More

s your small business in a cash crunch? If your business is one where customers receive services or products and are billed at a later date, you can often find yourself with a cash flow problem. Read More

Most small business owners are occasionally tempted to mix business and personal expense. During the startup stage, you may not even be pulling a salary, so everything kind of overlaps. Unfortunately, as your business grows, keeping personal and business finances separate becomes more difficult—and Read More

So how do you keep your team focused and on task during short work weeks of the holiday season? How do you make the most of the time? Here are five ideas to keep productivity up during a season in which business is often far from people’s minds. Read More