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Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit.

For LinkedIn, advertising could be bringing in much more than a meager $181 million in revenues, as it did during the seco Read More

Learning how to use social media is a proven, effective way to help your small business grow. Social media has become essential for small businesses’ marketing for several reasons. Once you master how to leverage social media for your business, you will be able to reap the benefits and watch your r Read More

This episode is a followup conversation with Gary Shouldis. I interviewed Gary the first time on August 14, 2014. I will update this blog post with show notes in the near future. Read More

The entire nation is looking forward to Halloween on October 31st! Kids and families are going to have a lot of fun by taking part in costume parties and other Halloween-themed events. Read More

I was recently asked to identify the #1 mistake businesses make with their social media marketing. I can think of dozens of mistakes. It all depends on the type of business and the structure of the company. However, there is one mistake I see time and time again. Read More

Marketers deal with a limited number of entities in B2B marketing. This is obvious because the number of companies marketers cater to in B2B marketing is considerably low compared to widespread customer bases present in B2C marketing. Read & relay on these strategies aggressively. Read More

People understand that an imprint represents their logo on a product personalized by us. But their understanding of imprints is limited, which sometimes prevents them from providing proper artwork necessary for a particular product. Read More

Gaining new customers is a difficult task for most businesses. But implementing the correct strategy can boost your sales in a limited time frame. Check out the blog & find the ideas. Read More

Excited for your upcoming trade show event? Know how to prepare with the perfect strategy to lure people to your booth and which trade show supplies to use. Read More

Have you ever launched a marketing campaign focused on Labor Day? If your answer is no, you need to catch up on lost time. Check out this blog & get some ideas. Read More