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Psychology is everything in business.

To attract new customers, keep your current advocates magnetized and simply sell more, you must tap into their minds; communicating on both a conscious and subconscious level.

Color plays a significant role in emotion and behavior.

Discover these cleve Read More

The way businesses operate is transforming as environments constantly shift — our digital world is fast-paced, technology-led and even chaotic.

While attempting to keep up with the times and simultaneously scale, it’s easy to become caught up in the surrounding hype of new marketing concepts, in Read More

Software as a Service (SaaS) is an incredibly vibrant, pioneering industry — and one of the most fluid.

It’s now also extremely competitive. There isn’t much room for 100 percent original solutions; merely attempting to “get there first” and sell a unique SaaS business before maturity is no long Read More

Your brand image = Your volume of sales.
“45% said they stumbled on search results that made them decide not to buy”. (Source: Vendasta)

Can you afford to lose nearly half of your potential business..?

In this fast-paced world, it’s not at all difficult to inadvertently ruin your hard-earned Read More

The idea of bandwidth being “currency” has been floated around even a decade ago, back when peer-to-peer and streaming video were only emerging. Demand for bandwidth was rising and the global infrastructure was far from the size and complexity that it has today.

The challenge then was to make t Read More

E-commerce is a booming, constantly-transforming industry.

Mobile shopping is steadily but surely gaining pace in terms of global online sales. In alignment, the leaders of digital retail are continuously innovating their service offerings with the freshest groundbreaking tech — and chatbots ar Read More

This is the fine art of retention — and the Pareto Principle states that 80% of business comes from only 20% of customers.

It’s an important concept to grasp!

Along with stats that suggest it costs to 7x more to gain a new customer than keeping a current one, maximizing your retention rate sh Read More

Artificial intelligence and machine learning have far surpassed the “eye roll” reaction they once sparked…

They have become essential tools for many large e-commerce brands to operate at such scale — and both, while also becoming more advanced, are increasing in prominence with each year that g Read More

Of course: Your level of service, the quality of experience you offer and many other emotion-driven factors come into play...
But pricing has massive psychological impact.

Ignore this critical aspect of business at your peril.

Pricing affects immediate AND longer-term opinions formed around Read More

Social media is everywhere. After Facebook, Twitter, Instagram and others spent the better part of the millennium rising at meteoric rates, users have recently started to abandon social media accounts, opting for a single account, or no social media at all.

Users who took social media seriously Read More